Methods and systems for enhancing web content based on a web search query
US10719836B2 · kind B2 · utility
0Cited by
3References
26Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 16, 2011 |
| Grant date | Jul 21, 2020 |
| Priority date | — |
| Expiry date | Nov 15, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods and systems for enhancing a web page are described. Consistent with some embodiments, a content enhancement server analyzes receives a user's web search query submitted to a search engine during a web browsing session. Using the received web search query, the content enhancement server performs various algorithmic operations to select text within a web page being presented to a user for conversion to an interactive link, and/or to select content (e.g., an advertisement) to be presented in connection with the presentation of the web page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.