Measurement of television advertisement effectiveness
US10721541B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 16, 2018 |
| Grant date | Jul 21, 2020 |
| Priority date | — |
| Expiry date | Sep 12, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8586
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Apparatuses, methods, and storage media for determining effectiveness of an advertisement are described. In one instance, an apparatus for determining effectiveness of an advertisement may include a digital device matching engine, communicatively coupled to the processors, to receive and process information obtained from a web site accessed by a digital device, and to match the digital device to a TV set, based at least in part on the processed information. The apparatus may further include a conversion determination engine, communicatively coupled to the processors, to determine a level of conversion associated with an advertisement rendered by a broadcasting media to the TV set, based at least in part on the matching of the digital device to the TV set. The apparatus may be configured to provide recommendations to advertisement regarding the effectiveness of their advertising campaign. Other embodiments may be described and claimed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.