Autonomous configuration of conversion code to control display and functionality of webpage portions
US10726196B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Mar 2, 2018 |
| Grant date | Jul 28, 2020 |
| Priority date | — |
| Expiry date | Mar 6, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The technology disclosed is generally directed to massively multivariate testing, conversion rate optimization, and product recommendation and, in particular, directed to automatically and autonomously placing conversion code (e.g., scripts) in webpages of a host website without requiring any affirmative action on the part of the host. The conversion code modifies display and functionality of a particular portion of a host webpage without modifying other portions of the host webpage. The conversion code is placed by a website modification service which is limitedly authorized by the host to modify only the particular portion of the host webpage under a product recommendation and/or conversion rate optimization scheme.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.