Personalized contextual coupon engine

US10726438B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Vipindeep Vangala · Hyderabad, IN
• Prashant Raj Bhugra · Hyderabad, IN
• Nirav A. Kamdar · Hyderabad, IN
• John Michael Guthmann · Redmond, US

Key dates

• Filing date: Feb 16, 2016
• Grant date: Jul 28, 2020
• Expiry date: Nov 8, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/12
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Aspects of the technology described herein provide a more efficient user interface by providing coupons that are tailored to a specific user's interests. The coupons may be provided by a personal assistant or some other application running on a user's computing device. A goal of the technology described herein is to provide relevant coupons when the user can and actually wants to use them. The coupons are designed for goods or services the user intends to purchase.