System and method for improving image-based advertisement success
US10740784B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Feb 16, 2016 |
| Grant date | Aug 11, 2020 |
| Priority date | — |
| Expiry date | Mar 29, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0244
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for generating recommendations for improving online advertising success of an image-based advertisement are provided. The method includes identifying at least one visual characteristic of the advertisement; classifying the advertisement into at least one advertisement category based on the identified at least one visual characteristic; analyzing a plurality of advertisements belonging to the at least one advertising category to identify at least one visual characteristic associated with successful advertisements; generating at least one recommendation for improving the image-based advertisement based on the identified at least one successful advertisement visual characteristic.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.