Modifying advertising policies enforced by an online system based on likelihood of user interaction with content items
US10740800B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 5, 2014 |
| Grant date | Aug 11, 2020 |
| Priority date | — |
| Expiry date | Aug 13, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An online system presents advertisements and content items to its users in a feed of content items (e.g., a newsfeed). The online system enforces one or more advertising policies regulating insertion of advertisements into the feed. For example, an advertising policy specifies a minimum distance between advertisements in the feed. Based on a likelihood of the user interacting with an advertisement, the online system may modify one or more of the advertising policies to increase a likelihood of the advertisement being included in the feed. For example, an advertising policy is modified if the user has at least a threshold likelihood of interacting with the advertisement. To modify an advertising policy, the online system may ignore the advertising policy when selecting content for the feed or may modify conditions limiting inclusion of advertisements in the feed specified by the advertising policy.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.