Systems and methods for gaining knowledge about aspects of social life of a person using visual content associated with that person
US10740802B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 18, 2014 |
| Grant date | Aug 11, 2020 |
| Priority date | — |
| Expiry date | Sep 9, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06V20/30
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods to analyze a person's social media photos or videos, such as those posted on Twitter, Facebook, Instagram, etc. and determine properties of their social life. Using information on the number of people appearing in the photos or videos, their ages, and genders, this method can predict whether the person is in a romantic relationship, has a close family, is a group person, or is single. This information is valuable for generating audiovisual content recommendations as well as for advertisers, because it allows targeting personalized advertisements to the person posting the photos. The described methods may be performed (and the advertisements or other content may be selected for recommendation) substantially in real-time as the user accesses a specific online resource.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.