Position-aware corrections in content item selection events
US10743077B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 19, 2018 |
| Grant date | Aug 11, 2020 |
| Priority date | — |
| Expiry date | Mar 23, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4524
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Techniques for accounting for position-specific differences in user interaction while conducting content item selection events are provided. In one technique, a position-specific factor is determined. The position-specific factor may be based on a ratio of an observed interaction and a predicted interaction. Different positions in a content item feed or on a web page may be associated with different position-specific factors. Eventually, multiple content items are identified for presentation on a screen of a computing device. The content items include a first content item for which a predicted interaction rate is calculated and a second content item for which no predicted interaction rate is calculated. An order of the content items is determined based on the position-specific factor. For example, the predicted interaction rate of the first content item is modified based on the position-specific factor. The content items are presented on the screen based on the order.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.