Targeting content based on sensor network data while maintaining privacy of sensor network data
US10748156B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jan 18, 2019 |
| Grant date | Aug 18, 2020 |
| Priority date | — |
| Expiry date | Jan 18, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Determination of content for presentation by a client device based on item usage data captured by a sensor network is disclosed. Data describing usage of one or more items at a location is received from a sensor network associated with the location. Content is received from a server and a subset of the received content is selected based on attributes of the data from the sensor network and attributes of the content. The subset of the received content is transmitted to a client device for presentation. In one embodiment, data describing interaction with the subset of the received content is received from the client device and transmitted to a content distribution server for use in selecting additional content. In an embodiment, second content determined by the server using interaction with the subset of the received content and data from the sensor network is received from the server.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.