Prediction of content performance in content delivery based on presentation context
US10748178B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 2, 2015 |
| Grant date | Aug 18, 2020 |
| Priority date | — |
| Expiry date | Nov 22, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In various implementations, analytics data is received that indicates performance of bid targets for historical bids made in one or more content delivery auctions. Baseline prediction models are maintained for the bid targets. The baseline prediction models use the analytics data to predict performance of the bid targets in one or more future instances of at least one content delivery auction. A presentation context factor model is maintained that provides an adjustment factor that quantifies a contribution of a subset of a plurality of presentation context factors associated with the bid targets to performance of the bid targets based on predicted values from the baseline prediction models. A contextual predicted value is computed using the adjustment factor for the subset of the plurality of presentation context factors. A performance prediction is transmitted to a user device and is based on at least the contextual predicted value.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.