Accounting for long-term user interaction with an application in selection of content associated with the application by an online system
US10755180B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 24, 2017 |
| Grant date | Aug 25, 2020 |
| Priority date | — |
| Expiry date | Feb 27, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An online system generates one or more models that determine a likelihood of a user interacting with an application over a particular time interval after installing the application. To generate the one or more models, the online system obtains information describing a user's interaction with the application that occurred greater than a threshold time period prior to a time for which user interaction with the application is to be determined. Example user interactions with the application include: usage of the application, numbers of particular interactions with the application, an amount of compensation the application receives from the user, interactions with other users of the application via the application, and any other suitable interactions. Various engagement metrics may be predicted by the one or more models such as an amount of time spent using the application, particular actions taken in the application, and revenue generated by the user in the application.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.