Sample size determination in sequential hypothesis testing
US10755304B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 6, 2016 |
| Grant date | Aug 25, 2020 |
| Priority date | — |
| Expiry date | Nov 11, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0246
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Sample size determination techniques in sequential hypothesis testing in a digital medium environment are described. The sample size may be determined before a test to define a number of samples (e.g., user interactions with digital marketing content) that are likely to be tested as part of the sequential hypothesis testing in order to achieve a result. The sample size may also be determined in real time to define a number of samples that likely remain for testing in order to achieve a result. The sample size may be determined in a variety of ways, such as through simulation, based on a gap between conversion rates for different options being tested, and so on.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.