Enhanced advertisement blocking
US10755306B2 · kind B2 · utility
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20Claims
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Assignee
Inventor
Key dates
| Filing date | Oct 27, 2016 |
| Grant date | Aug 25, 2020 |
| Priority date | — |
| Expiry date | Aug 30, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer system determines a financial health rating for a user based on financial information associated with the user. The computer system detects receipt of digital content that includes an advertisement. Responsive to the detecting receipt of digital content, the computer system compares the content of the advertisement to the determined financial health rating of the user to determine whether the advertisement is appropriate for the user. Responsive to determining that the advertisement is not appropriate for the user, the computer system disallows display of the digital content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.