Local-search optimization and pricing for rich ad allocation
US10755308B2 · kind B2 · utility
3Cited by
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20Claims
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Key dates
| Filing date | Nov 23, 2016 |
| Grant date | Aug 25, 2020 |
| Priority date | — |
| Expiry date | Mar 9, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/951
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems, devices, and methods generate a more accurate search advertising auction that considers heterogeneous attributes of advertisements for inclusions into an available advertisement space. Each advertisement considered for inclusion into the available advertisement space may be further analyzed to generate a truthful estimated price for reference during an online bidding for the advertisement space.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.