Techniques for dynamic utilization of advertising capabilities by applications on user devices

US10755321B1 · kind B1 · utility

Assignee

• A9.com, Inc. · US

Inventors

• Aneesh Agrawal · Cambridge, US
• Michael Helman · Portage, US
• Zhihui Xiao · Beijing, CN
• Pratyush Mishra · Dublin, US
• Wei Zhuang · Beijing, CN

Key dates

• Filing date: Dec 12, 2014
• Grant date: Aug 25, 2020
• Expiry date: Mar 16, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Certain embodiments herein relate to dynamically updating a software application to utilize new advertising capabilities or features at runtime. A software application may be developed using libraries in a software development kit (SDK) that include particular functionality related to advertising. As new ad related features become available (such as displaying or handling new ad types or tracking new metrics associated with ads), the new features may be injected or loaded into the application at runtime. Such loading may configure a device running the application to take advantage of the new ad features without re-downloading, reinstalling, or performing other initialization functions associated with the application and/or its library functions.