Methods and apparatus to assign viewers to media meter data
US10757480B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 29, 2019 |
| Grant date | Aug 25, 2020 |
| Priority date | — |
| Expiry date | Jan 29, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4667
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory to store instructions, and a processor to execute the instructions to at least: determine first probabilities for first panelists in a media meter household during a first set of time periods, determine second probabilities for second panelists in a plurality of learning households during a second set of time periods, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of learning households to associated with the media meter household, and impute ones of the first number of minutes to individual ones of the first panelists when second panelist behavior data associated with the candidate household indicates activity during one of the second set of time periods that matches activity in the media meter household during one of the first set of time periods.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.