Using on-line and off-line projections to control information delivery to mobile devices
US10762141B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 12, 2018 |
| Grant date | Sep 1, 2020 |
| Priority date | — |
| Expiry date | Oct 8, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9537
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system for processing information requests associated with mobile devices comprises an information server configured to build a search query for an information request based on the location features and other data therein and to search an information database for matching information documents. The matching information documents including information documents having different types of performance measure, including a first document using an impression-based performance measure, a second document using a click/call-based performance measure and a third document using an off-line site-visit-based performance measure. The information server is further configured rank the matching documents based on their respective performance measures and to select a matching document based on their respective rankings. The information server is further configured to generate a projected probability of an off-line site visit in response to the second document being selected to fulfill the each request and impressed on an associated mobile device, and to adjust a budget of the second document based on the projected probability.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.