System and method for maintaining coherence of association across a network address change or reassignment

US10764237B2 · kind B2 · utility

Assignee

• Conversant LLC · US

Inventors

• Glenn L. Strycker · Evanston, US
• Lochlan H. Rose · Highland Park, US
• Maria de las Nieves Herranz · Westmont, US
• David Knutson · Winfield, US
• Danny Avni · Chicago, US

Key dates

• Filing date: Mar 16, 2017
• Grant date: Sep 1, 2020
• Expiry date: Dec 20, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Network address date groups are defined that are associated with a group of electronic objects. Where network address date groups appear to relate to the same person or group, they are assigned an entity group identifier that allows tracking the electronic objects across network address changes. The entity group identifier may then be used by an advertiser or other service provider.