Viewer-interactive enhanced video advertisements
US10764645B2 · kind B2 · utility
1Cited by
8References
34Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 22, 2015 |
| Grant date | Sep 1, 2020 |
| Priority date | — |
| Expiry date | Jan 22, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/858
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are provided whereby a viewer's selection of an object that is displayed in a video image results in information about that object being provided to the viewer. In preferred embodiments, a viewer's selection of an object that is displayed in a video image can result in an advertisement about the product or service that is represented by the object being provided to the viewer. In particularly preferred embodiments, the display of an advertisement about the product or service that is represented by the object can allow the viewer to purchase the product or service.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.