Collection analysis and use of viewer behavior
US10776823B2 · kind B2 · utility
0Cited by
2References
20Claims
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Assignee
Inventors
Key dates
| Filing date | Feb 9, 2016 |
| Grant date | Sep 15, 2020 |
| Priority date | — |
| Expiry date | Dec 17, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/029
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Aspects discussed herein relate to systems, apparatuses, and methods to determine when a user remains engaged or stops paying attention to a content item. In response, a snapshot of the user's activity and environment may be obtained to ascertain the reason the user stopped paying attention. If the user stopped paying attention as a result of being uninterested in the content item, the system may replace the content item, such as an advertisement, with a different content item to regain the user's attention. Further, demographic information and the user's interests may be updated for use in scheduling future content items.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.