Systems and methods for dynamic ad selection of multiple ads or ad campaigns on devices
US10776829B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 25, 2017 |
| Grant date | Sep 15, 2020 |
| Priority date | — |
| Expiry date | Nov 9, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/568
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods and systems are described for dynamic ad selection of ads stored on a device. In one embodiment, a device includes a storage medium to store software programs including advertising services software and software applications. Processing logic is coupled to the storage medium and a display device. The processing logic is configured to execute instructions of at least one of the software programs to receive user input for initiating a software application on the device, determine attributes for the device including software applications currently operating in the storage medium and placement information for the initiated software application, and dynamically select one of the video ads stored on the device based on the attributes including software applications currently operating in the storage medium and placement information for the initiated software application.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.