Determining persuasiveness of user-authored digital content items

US10783549B2 · kind B2 · utility

Assignee

• Adobe Inc. · US

Inventors

• Moumita Sinha · Sherghati, IN
• Varun Gupta · Brooklyn, US
• Tathagata Sengupta · Jamshedpur, IN
• Niloy Ganguly · Narayanpur, IN
• Faran Ahmad · New Delhi, IN

Key dates

• Filing date: Nov 18, 2016
• Grant date: Sep 22, 2020
• Expiry date: Feb 17, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0242
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The present disclosure is directed towards methods and systems for determining a persuasiveness of a content item. The systems and methods receive a content item from a client device and analyze the content item. Analyzing the content item includes analyzing at least one textual element, at least one image element, and at least one layout element of the content item to determine a first persuasion score, a second persuasion score, and a third persuasion score of the elements the content item. The systems and methods also generate a persuasion score of the content item and provide the persuasion score of the content item to the client device.