Systems and methods for optimizing targeted advertising through social media interactions
US10783561B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 31, 2017 |
| Grant date | Sep 22, 2020 |
| Priority date | — |
| Expiry date | Oct 20, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of accessing purchase information history from a website of an online retailer, training a first machine learning model configured to obtain first population demographic data for first products, coordinating a display of an advertisement associated with the first products on social media webpages of new users corresponding to at least a portion of the first population demographic data, receiving an indication that some of the new users selected the first advertisement, accessing additional information of the new users, training a second machine learning model configured to obtain additional data for the one or more first products, and coordinating a display of the first advertisement associated with the first products on additional social media webpages of additional new users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.