Methods and systems for modeling campaign goal adjustment
US10783563B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 27, 2018 |
| Grant date | Sep 22, 2020 |
| Priority date | — |
| Expiry date | Mar 5, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A bid determination platform receives specifications for advertisements, each associated with a model configured to adjust a parameter value of a bid based on different combinations of user and/or media content characteristics associated with different advertisement requests. The platform also receives an advertisement request for placement of an advertisement on an advertisement space of a publisher's media content that has been requested by a user, and the advertisement request is associated with a set of user and media content profile data. For each of the advertisements, all or a subset of the set of user and/or media content profile data is input to each model so as to determine an associated parameter value. Bids for each advertisement are determined, with at least some bids being based on the associated parameter value. An optimum bid is sent with a location of its advertisement to the advertisement request sender.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.