Methods and apparatus to correct errors in audience measurements for media accessed using over the top devices
US10785537B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 29, 2019 |
| Grant date | Sep 22, 2020 |
| Priority date | — |
| Expiry date | Jul 29, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to predict demographics are disclosed. An example apparatus includes a prediction manager to access matched demographic impression data when a database proprietor subscriber does not match user data corresponding to a media delivery device, the matched demographic impression data including first demographic data stored by a database proprietor; a linear scaler to linearly scale the matched demographic impression data when the matched demographic impression data covers all demographic categories under consideration; a differential scaler to differentially scale the matched demographic impression data when the matched demographic impression data does not cover at least one of the demographic categories; and a modeler to: generate a model representative of the matched demographic impression data linearly scaled or the matched demographic impression data differentially scaled; and generate predicted demographic impression data by applying the model to second impression data to correct for the database proprietor not storing second demographic data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.