Optimizing product placement in a media
US10785546B2 · kind B2 · utility
2Cited by
3References
13Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 1, 2017 |
| Grant date | Sep 22, 2020 |
| Priority date | — |
| Expiry date | May 1, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/44008
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method includes determining a characteristic of a target audience for a viewing of a visual media, extracting a frame of the visual media from an electronic signal, identifying an object that is visible in the frame of the visual media, and digitally inserting an item of advertising content into the frame of the visual media, in a region of the object, wherein a selection of the item of advertising content has been optimized for at least the characteristic of the audience.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.