Systems and methods for automated promotion to profile matching
US10789609B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 7, 2016 |
| Grant date | Sep 29, 2020 |
| Priority date | — |
| Expiry date | Dec 6, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for automated profile to promotion matching are provided. A plurality of segment variable value pairs that define a plurality of possible segments for a population of consumers are first identified, as are a plurality of promotion variable value pairs of a promotional design space. The variable value pairs are assembled into a plurality of test promotions by different permutations. The test promotions are administered, and results are collected. Trends between specific segment variable value pairs and promotion variable value pairs that result in statistically relevant shifts in the obtained responses are identified and used to define segments. The defined segments are then matched to promotion types (collected from a promotion repository) based upon likelihood of a positive result. The matches are then classified by a behavioral economic classification, which then may be outputted to a marketer to provide insights into consumer motivations.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.