Methods and apparatus to determine probabilistic media viewing metrics
US10791355B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 20, 2016 |
| Grant date | Sep 29, 2020 |
| Priority date | — |
| Expiry date | Dec 20, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/25883
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to determine probabilistic media viewing metrics are disclosed herein. An example apparatus for determining a viewing metric for media to be viewed by a plurality of panelists includes a probability identifier to identify a probability for respective ones of the panelists with respect to the panelists viewing the media. The probability identifier is to identify the probability based on viewing data for the respective ones of the panelists. The example apparatus includes a calculator to calculate the viewing metric for the media based on the probabilities for the respective ones of the panelists and a sampling weight assigned to the respective ones of the panelists.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.