Ad exchange on ad server for linear broadcast playout system

US10796333B1 · kind B1 · utility

Assignee

• Jelli, LLC · US

Inventors

• Jateen P. Parekh · San Mateo, US
• Michael S. Dougherty · Burlingame, US
• Torsten Schulz · Pinneberg, DE
• John Paul LeFlohic · San Mateo, US
• Sreeharsha Kamireddy · Boiceville, US

Key dates

• Filing date: Apr 15, 2016
• Grant date: Oct 6, 2020
• Expiry date: Aug 2, 2037

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L65/611
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Inventory data representing for each of a plurality of broadcast stations a corresponding inventory of audio advertising spots available from that broadcast station to be filled by an advertising exchange system is stored. One or more sets of advertising campaign data, each representing a set of advertising objectives of an advertising campaign, is received via a demand side interface. The inventory data is received via a supply side interface. The inventory data is used to determine for each advertising campaign a corresponding set of advertising spots to be associated with that advertising campaign.