Realtime feedback using affinity-based dynamic user clustering
US10796337B2 · kind B2 · utility
1Cited by
6References
13Claims
0Family size
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Key dates
| Filing date | Dec 28, 2015 |
| Grant date | Oct 6, 2020 |
| Priority date | — |
| Expiry date | Oct 11, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The disclosure relates in some cases to a technology for selecting one or more promotions to be presented to online customers using Bayesian bandits and affinity-based dynamic user clustering In some embodiments, a computer-implemented method determines a set of offers is determined, and computes affinity scores measuring affinities of users to items included in the offers. The method builds an affinity score distribution for the offers and identifies clusters of affinity scores for the offers using the corresponding affinity score distribution.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.