Patent · US Active

Methods and systems for personalizing user experience based on personality traits

US10798214B2 · kind B2 · utility

0Cited by

1References

17Claims

0Family size

Assignee

Spotify AB · SE

Inventors

Clay Gibson · New York, US
Will Shapiro · New York, US
Santiago Gil · Portland, US
Ian Anderson · New York, US
Margreth Mpossi · Stamford, US
Oguz Semerci · New York, US
Scott Wolf · New York, US

Key dates

Filing date	Nov 9, 2018
Grant date	Oct 6, 2020
Priority date	—
Expiry date	Nov 9, 2038

Classification

Technology area (CPC H)Electricity
CPC primaryH04L67/535
WIPO fieldDigital communication
WIPO sectorElectrical engineering

Abstract

An electronic device associated with a media-providing service assigns one or more characteristics of media items to at least one respective personality trait of a plurality of personality traits. The media items are provided by the media-providing service. The electronic device assigns one or more user behaviors to a first personality trait and tracks behavior of a user. The electronic device determines that a tracked behavior of the user corresponds to a first user behavior of the one or more user behaviors and assigns the first personality trait to the user based at least in part on determining that the tracked behavior of the user corresponds to the first user behavior. The electronic device provides personalized content to the user in accordance with a determination that the degree to which the tracked behavior of the user corresponds to the first user behavior satisfies a threshold.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.