Method and apparatus for selecting advertising

US10803468B2 · kind B2 · utility

Assignee

• AT&T Intellectual Property I, L.P. · US

Inventors

• Michael Grannan · Parker, US
• Lalitha Suryanarayana · San Diego, US

Key dates

• Filing date: Apr 18, 2006
• Grant date: Oct 13, 2020
• Expiry date: Oct 7, 2032

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/21
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In one embodiment, a method for selecting targeted advertising, is disclosed including monitoring subscriber event data from a first and a second access subscriber device, calculating a product interest correlation score in a plurality of product categories for the subscriber based on the subscriber event data, reviewing an advertiser database to select an advertisement in the product categories, and selecting a format to deliver the selected advertisement to a third subscriber access device. In another embodiment, a system is disclosed for selecting an advertisement to send to a subscriber, including an internet profiling module that monitors subscriber event data, an internet profiling database for storing and classifying the event data monitored by the internet profiling module, an advertiser index database for storing advertiser detail information, and an intelligent correlation scoring system (ICSS) processor coupled to the internet profiling database, user profile and the advertiser index database.