Creating a sequence of images for presentation in a content item presented by an online system from content associated with the content item
US10803494B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 18, 2016 |
| Grant date | Oct 13, 2020 |
| Priority date | — |
| Expiry date | Mar 15, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0276
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An online system receives an advertisement request (“ad request”) including an advertisement from a user and allows the user to create an alternative advertisement for the ad request comprising images presented in an order specified by the user. The online system may identify images from video data included in the ad request or from additional content associated with an object associated with the ad request. Based on selections of identified images by the user and an order in which to present the selected images from the user, the online system generates the alternative advertisement and associates the alternative advertisement with the ad request. One or more criteria are associated with the alternative advertisement, and the online system communicates the alternative advertisement to client devices having characteristics satisfying the criteria rather than video data in the advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.