Supplemental content items

US10809956B1 · kind B1 · utility

Assignee

• Pinterest, Inc. · US

Inventors

• Andrew Craig Bragdon · Brentwood, US
• Justin Velo · San Francisco, US
• Shahrouz Tavakoli · San Jose, US
• Wendy Lu · San Francisco, US
• Mengya You · San Francisco, US
• Yunnan Wu · Palo Alto, US
• Vivian Clara Chow · San Francisco, US
• Mehrdad Bidgoli · San Jose, US
• Raphael Grignani · Helsinki, FI
• Nipoon Malhotra · Mountain View, US
• Harsh Goel · San Francisco, US

Key dates

• Filing date: Nov 17, 2016
• Grant date: Oct 20, 2020
• Expiry date: Nov 23, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G09G2370/022
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

Disclosed are systems and methods for presenting supplemental content items on a user device while requested additional content is obtained. For example, a user is presented with a content item, such as an image, an advertisement, etc., on a display of a user device. The content item, when interacted with by the user, results in a request for additional content, such as a web page, being sent to a remote computing resource, the additional content item being received by the user device from the remote computing resource, loaded by the user device, and presented to the user on the display of the user device. Rather than presenting the user with a blank screen, an empty window, a “loading” notification (e.g., spinning icon), etc., while the additional content item is retrieved and loaded, the implementations discussed herein provide the user with effectively instant gratification by presenting on the display of the user device and while the additional content item is retrieved and loaded, supplemental content that is already stored in memory of the user device.