Measuring conversion of an online advertising campaign including group offers from an offline merchant
US10817896B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 16, 2011 |
| Grant date | Oct 27, 2020 |
| Priority date | — |
| Expiry date | Dec 10, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.