Mobile creative management system
US10817905B2 · kind B2 · utility
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18Claims
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Assignee
Inventors
Key dates
| Filing date | Mar 14, 2014 |
| Grant date | Oct 27, 2020 |
| Priority date | — |
| Expiry date | Dec 4, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0267
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A user interface for generating an ad creative for displaying a video advertisement on a mobile includes a control section and a preview section. The operator enters control parameters in the control section and previews the look-and-feel of a video advertisement as it will be played back on a target mobile platform, based on the control parameters. Control parameters include one or more of URLs for video, a web site visited after completion of the video and a web site visited when a user requests additional information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.