Systems and techniques for allocating ad space inventory
US10817906B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Aug 28, 2015 |
| Grant date | Oct 27, 2020 |
| Priority date | — |
| Expiry date | Apr 24, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving bidder data identifying bidders for an instance of an advertising space and price data corresponding to prices offered by the bidders for the advertising space instance, identifying, based on the bidder data, line items matching the bidders, wherein the line items include dynamically alterable parameters, determining, based on the price data, values of the dynamically alterable parameters, selecting a line item from a plurality of line items, wherein the plurality of line items includes the identified line items, and wherein the selection of the line item is based on the values of the dynamically alterable parameters of the identified line items, obtaining creative data corresponding to the selected line item, and transmitting the creative data, wherein the creative data represent a creative compatible with the instance of the advertising space.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.