System and method for integrated, automated inventory management and advertisement delivery

US10817910B2 · kind B2 · utility

Assignee

• iHeart Media Management Services, Inc. · US

Inventors

• Bobbi Denise Schuster · San Antonio, US
• Matthew M. Ferry · Lake Forest, US
• John W. Fulbright · Ogallala, US
• David C. Jellison, Jr. · Ogallala, US
• Kohinoor Basu · Aliso Viejo, US
• Steven Gable · McKinney, US

Key dates

• Filing date: Mar 11, 2019
• Grant date: Oct 27, 2020
• Expiry date: Mar 11, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0246
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.