Systems and methods for spotted advertising and control of corresponding user interfaces and transactions via user receiving devices and mobile devices
US10820059B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 4, 2019 |
| Grant date | Oct 27, 2020 |
| Priority date | — |
| Expiry date | Jun 4, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8455
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A user receiving device includes at least one transceiver module that receives a video and an ad. The ad is played out as part of the video is for a product or service. An output module displays the video and the ad on a display. The display is associated with the user receiving device. A transaction module initiates a purchase transaction based on an initiation signal and, after initiating the purchase transaction, displays an additional offer based on a purchasable object corresponding to the ad or a stored customer history. The transaction module generates an offer response to the additional offer and receives a confirmation response based on the offer response.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.