Techniques for embedding virtual points of sale in electronic media content

US10824987B2 · kind B2 · utility

Assignee

• The Joan and Irwin Jacobs Technion-Cornell Institute · US

Inventors

• Roi KLIPER · New York, US
• Yosi DEDIASHVILI · Lod, IL

Key dates

• Filing date: Nov 13, 2015
• Grant date: Nov 3, 2020
• Expiry date: Jun 14, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q20/202
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method for embedding a virtual point of sale in electronic media content. The method comprises: identifying product-related information of at least one product in the electronic media content, wherein the electronic media content does not explicitly offer to sell the at least one product; identifying at least one vendor having the at least one product in stock, wherein the at least one product is interrelated to the identified product-related information, wherein identification is based on an estimated inventory of each of the at least one product for each of the at least one vendor; generating a virtual point of sale based on the identified at least one vendor and the identified at least one product; and causing a display of the generated virtual point of sale on the electronic media content.