Method and system for displaying targeted content on a digital signage board
US10825057B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 16, 2016 |
| Grant date | Nov 3, 2020 |
| Priority date | — |
| Expiry date | Nov 11, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
The disclosed embodiments illustrate methods for displaying targeted content on a digital signage board (DSB). The method includes receiving encrypted profile information from each of a plurality of user-computing devices when the plurality of user-computing devices is in a proximity range of the DSB, wherein the DSB is associated with one or more products and/or services. The method further includes aggregating the encrypted profile information received from each of the plurality of user-computing devices to generate an aggregated encrypted profile. Further, the method includes transmitting the aggregated encrypted profile to a content server, wherein the content server decrypts the aggregated encrypted profile to select the targeted content from a content repository associated with the one or more products and/or services, wherein the targeted content is displayed on the DSB.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.