Ad serving with multiple goals using constraint error minimization
US10825061B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 13, 2017 |
| Grant date | Nov 3, 2020 |
| Priority date | — |
| Expiry date | Apr 18, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present disclosure describes a system that attempts to reconcile diverse goals and re-cast the goals into something that is quantifiable and optimizable. One way to reconcile diverse goals is by converting these “constraints”—with the huge problems of feasibility—into errors that can be minimized. This disclosure also presents solutions for rate constraints which previously have not been dealt with. The resulting system enables advertisers to dynamically adjust their campaign based on the needs of the moment. Such a system can have advantages in terms of controllability, smoothness, as well as avoiding hard stop conditions that plague the constraint-based approach. In order to achieve this result, solutions are presented for problems of pacing, viewability prediction, and most particularly, error minimization.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.