Server to server interaction in content item selection events
US10827037B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 30, 2017 |
| Grant date | Nov 3, 2020 |
| Priority date | — |
| Expiry date | Apr 1, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2101/69
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Techniques are provided for server-to-server interaction for content item selection. A system receives a request for one or more content items from a client device. In response to receiving the request, the system generates multiple content requests. Each content request is sent to a different content provider of multiple content providers. At least one of the content requests is transmitted over a network to a content provider that is remote relative to the system. The system receives multiple responses, each of which is from a different content provider of the multiple content providers. Each response identifies a different content item. The system makes a determination that at least one content item is associated with a particular web domain. The system selects, based on the determination, a particular content item of the plurality of content items and causes the particular content item to be transmitted to the client device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.