System and method for card-linked services
US10832278B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 11, 2017 |
| Grant date | Nov 10, 2020 |
| Priority date | — |
| Expiry date | May 21, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q10/067
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for optimizing at least one of a promotion, a targeting of the promotion, and a campaign associated with the promotion. Acceptances of the promotion are received following each user's selection of the promotion. Information representing users is received from publisher computing devices. Thereafter, respective match keys are generated that are usable to access information representing transaction accounts of each of the users. The match keys are transmitted computing device(s) having access to information representing transaction accounts. Information representing a selected one account is received. For users who redeemed the promotion, the promotion is associated with the selected one transaction account. Thereafter, as a function of the received selection of the transaction account and/or associating the promotion with a selected one transaction account, the at least one processor optimizes the promotion, a targeting of the promotion to other users, and/or a campaign associated with the promotion.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.