Systems, apparatus, and methods for providing promotions based on consumer interactions
US10832281B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 22, 2014 |
| Grant date | Nov 10, 2020 |
| Priority date | — |
| Expiry date | Jan 6, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems, apparatus, and methods for providing promotions based on consumer interaction data are discussed herein. Some embodiments may include a system and/or apparatus including circuitry configured to provide electronic user interfaces (or impressions) of promotions to consumer devices and receive consumer interaction data indicating consumer interaction with the impressions. The system may be further configured to determine a selected promotion for providing in a subsequent impression based on the consumer interaction data. For example, the system may be configured to determine a promotion score of available promotion based on consumer interaction data indicating consumer responses to the available impressions. The promotion score may provide a rating by which available promotions may be selected and may be determined based on various criteria discussed herein to provide selected promotions to consumer devices.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.