System, method, and computer program for providing an instance of a promotional message to a user based on a predicted emotional response corresponding to user characteristics
US10832283B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 8, 2016 |
| Grant date | Nov 10, 2020 |
| Priority date | — |
| Expiry date | Aug 12, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q10/067
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The present disclosure describes a system, method, and computer program for automatically predicting the emotion(s) to which a user is most likely to respond based on user characteristics and for tailoring a marketing message to a user based on the predicted emotion(s). A statistical model is created that predicts how a user with certain characteristics will respond to certain emotions. User characteristics are the input to the model, and, for each of a set of emotions, the output is the probability of a corresponding user responding to a message with the emotion. The statistical model is used to generate promotional messages that are tailored to each user based on the emotion to which the user is predicted to respond best, given the user's characteristics.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.