Method and system for providing electronic marketing communications for a promotion and marketing service

US10832290B1 · kind B1 · utility

Assignee

• Groupon, Inc. · US

Inventors

• Don Albert Chennavasin · Santa Clara, US
• Lawrence Lee Wai · Mountain View, US
• Hamish Barney · Chicago, US
• Devdatta Gangal · Mountain View, US
• Daniel Beard · Chicago, US
• Valampuri Lakshminarayanan · Chicago, US
• Michael Burton · San Francisco, US

Key dates

• Filing date: Dec 19, 2014
• Grant date: Nov 10, 2020
• Expiry date: Sep 18, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0267
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for causing electronic marketing communications of one or more promotions to be generated on a mobile computing device associated with a consumer. A method includes programmatically retrieving promotion data indicative of a plurality of promotions from a computer memory. The method includes determining, using processing circuitry, a promotion score for each of the plurality of promotions. Each promotion score is determined based on consumer profile data, stored consumer activity data, and at least one of: current consumer activity data, current local context data, or predicted consumer activity data. The method further includes outputting indications configured to generate electronic marketing communications associated with the plurality of promotions based on the promotion scores of the plurality of promotions.