Patent · US Active

Systems and methods for dynamically appending supplemental content to an information resource responsive to scroll activity

US10838609B2 · kind B2 · utility

0Cited by

9References

20Claims

0Family size

Assignee

Google LLC · US

Inventors

Kun Zhang · Hubei, CN
Willa Angel Chen · Palo Alto, US
Yingwei Cui · Palo Alto, US
William Halpin · Palo Alto, US
Bahman Rabii · San Francisco, US
Tobias Maurer · Katzenelnbogen, DE

Key dates

Filing date	Apr 9, 2019
Grant date	Nov 17, 2020
Priority date	—
Expiry date	Apr 9, 2039

Classification

Technology area (CPC G)Physics
CPC primaryG06F40/14
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Method and systems for displaying content items on an information resource include identifying a supplemental content item to append to a DOM tree of the information resource and identifying a first content item displayed in a first container of the information resource. The methods also includes monitoring a position of a predetermined portion of the first content item relative to a viewport of the application and determining, responsive to monitoring the position of the predetermined portion of the first content item, that the first content item is visible within the viewport of the application. The method also includes appending the supplemental content item in a second container at a first position between the first container and an end of the information resource and displaying the supplemental content item within the viewport of the application responsive to detecting a scroll action towards the end of the information resource.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.