Automated offer generation responsive to behavior attribute
US10839415B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 10, 2016 |
| Grant date | Nov 17, 2020 |
| Priority date | — |
| Expiry date | Nov 22, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0224
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Programmable device processors are configured by aspects of the present invention to automatically generate item offers in response to behavior attributes determined for a person receiving the offer. Said configured processor determines current personality traits for the person from analysis of activity data, identifies geographically proximate transactional channels available for presentment of an offer to the person, and generates an item offer to include attribute values that match a determined personality trait and satisfy a need indicated by demographic data applicable to the person. The configured processor select one of the available transactional channels for presentment of the item offer to the person, in response to determining an indication in the transactional behavior of a higher likelihood of acceptance by the person of the presented offer when presented via the selected transactional channel, relative to presentment via another, unselected one of the currently available transactional channels.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.