Capturing a cluster effect with targeted digital-content exposures
US10846564B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 4, 2018 |
| Grant date | Nov 24, 2020 |
| Priority date | — |
| Expiry date | Jan 5, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
This disclosure covers methods, non-transitory computer readable media, and systems that determine a cluster effect representing the impact that a user's digital-content exposure has on other users' conversion actions. The disclosed methods, non-transitory computer readable media, and systems detect the downloads, purchases, or other forms of consumption of a featured item that result from users within the same cluster viewing digital content featuring the item. In some embodiments, the methods, non-transitory computer readable media, and systems apply the cluster effect by, for example, generating a conversion report representing the cluster effect or by providing tools that exploit the cluster effect in distributing digital content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.